Archive for the ‘guest post’ Category

by LindaAnn LoSchiavo, member of HWA, SFPA, British Fantasy Society, The Dramatist Guild

Marketing mojo begins when a manuscript is being written and promotional hooks are inserted. 

News Pegs: As I was researching and writing Vampire Ventures, a chapbook of 19 poems, I built the content around more than a dozen news pegs. My news pegs included authors (Bram Stoker, Jane Austen, Romanian poet Mihai Eminescu), film (Wes Craven’s Nightmare on Elm Street), popular culture references (The Playboy Club, Hallowe’en traditions, happy hour), online platforms (dating apps, Instagram) along with the vampire mythos. News pegs expand the public’s awareness outside of the book’s contents by tying its themes, keywords, or messages to current events or trending topics.
Link to Vampire Ventures on Amazon

Theme-Date Book Launch: The news peg angle also provided a logical book launch day: Bram Stoker’s birthday.  When Vampire Ventures was launched on November 8, 2023, a date close enough to Hallowe’en but not in competition with it, the announcement promised a festive horror poetry reading by “The Brides of Bram.”  I was immensely fortunate to have the participation of two outstanding Bram Stoker Award winners, poets Linda Addison and Angela Yuriko Smith.
“Brides of Bram” YouTube link

On-Brand Guest Posts: A history-oriented guest post was written timed with another news peg: Hallowe’en.  Titled “Eternally Fascinating, the Vampire Endures,” it explored how the folklore vampire, viewed as a social outcast, evolved into the literary vampire, seductive and aristocratic.
Witty and Sarcastic Bookclub guest post link

Building the Book Buzz:  Tapping the veins of vampire book promotion, I drew upon these strategies as well as amplifying book buzz by more traditional means:  an ARC on NetGalley, a book-specific website, social media activity, and an out-reach to bloggers who had favored my other spooky speculative poetry books such as Messengers of the Macabre: Hallowe’en Poems.
Vampire Ventures website link
Jessica Dickenson sample interview link
Hook of a Book sample review and promotional piece link

On-Going Sales Potential: Since my vampire Guest Post provided information that was new to many readers, it aroused discussion and inspired me to expand this material into an e-book before the next Hallowe’en.  Since my latest release – –  Always Haunted: Hallowe’en Poems – – also contains a few vampire poems, I plan to link my vampire e-book teaser to a book sales funnel attached to a book order form. Auto-responders will help re-target potential buyers for this book and others.
Announcement for Always Haunted: Hallowe’en Poems link

Bram Stoker’s eerie bestseller Dracula is an epistolary novel that takes place within the same year, beginning on May 3rd and ending on November 7th and, since several of my vampire poems are based on his characters, Vampire Ventures will always have a logical news peg for the month of May.

The Phantom Enforcer is the Second Book in Fast-Paced Paranormal Adventure Series

“With a seamless mix of mystery, humor, action, and supernatural elements woven into the narrative, urban fantasy lovers are in for a treat.” – Pikasho Deka, Readers’ Favorite

Author J.W. Jarvis is thrilled to announce the launch of The Phantom Enforcer, the sequel to his well-received First Responder series. This action-packed story continues the adventures of Dani and Noah from The Phantom Firefighter.

Danielle and Noah’s curiosity gets the best of them when they find another magical diary about an officer’s second year in the country’s second-largest police force. While Dani comes to grips with being a minority female in a male-dominated profession, Noah joins the story as a phantom with unique magical abilities. They soon discover that their past trips have caused unforeseen historical consequences, including introducing an evil phantom with lethal powers.

They must now figure out how to return to the part of the story they interfered with and fix their mistakes. The kids seek help from a strange bookstore owner, but the spellbound solutions are risky and untested. Readers will be on the edge of their seats eagerly anticipating whether Noah can master his newfound phantom powers to save the townspeople stuck in the books.

“I wanted to create a fantasy book series that highlights realistic first responder duties and challenges. I am glad to broaden awareness of the daily lives of frontline workers and the sacrifices they make while also entertaining my readers with a suspenseful adventure story,” explains J.W. Jarvis.

Three percent of all book sales will go to the First Responders Children’s Foundation, which provides financial support to children who have lost a parent in the line of duty. The Phantom Firefighter is available now at Amazon. Book Three will be available in the late fall of 2024. For the latest updates, please visit AuthorJWJarvis.com.

About the Author

J.W. Jarvis lives in sunny California but is originally from the suburbs of the Windy City. When he’s not thinking of ways to create inspiring characters for young minds, you can find him reading, golfing, traveling, or enjoying a hot vanilla latte. To learn more, please visit AuthorJWJarvis.com or follow him on Instagram @AuthorJWJarvis or Facebook @AuthorJWJarvis.

About the Book

Title: The Phantom Enforcer

Author: J.W. Jarvis

Release date: December 13, 2023

Price: $11.99 USD (paperback)

ISBN (paperback): 979-8988715733

Pages: 212

Leonor: The Story of a Lost Childhood by Paula Delgado-Kling

Synopsis:

In Leonor: The Story of a Lost Childhood, Paula Delgado-Kling takes us to her homeland, Colombia, where she finds answers to the country’s drug wars by examining the life of Leonor, a former child soldier in the Revolutionary Armed Forces of Colombia (FARC), once a deadly cocaine-trafficking group on the U.S. State Department’s terrorism list.

The author followed Leonor for nineteen years, from shortly after she was an active FARC member forced into sexual slavery by a commander thirty-four years her senior, through her rehabilitation and struggle with alcohol and drug addiction, to more recent days, as the mom of two girls.

Colombia’s violence also touched the author’s family. The idea for this nonfiction narrative began with the question: why was Paula Delgado-Kling’s brother kidnapped, and why were his guards teenagers?

Praise for Leonor:

“Visceral reporting of Colombia drug gang trauma by a committed journalist.-Kirkus Reviews

“Leonor’s story is tragic and unforgettable and offers a compelling perspective into Colombia’s decades-long civil conflict.” — Emily Nemens, author of The Cactus League 

“Delgado-Kling writes with courage, deep insight and empathy about an important global human rights issue.” — Jeffery Renard Allen, author of Song of the ShankRails Under My BackHolding PatternStellar PlacesHarbors & Spirits, and Fat Time and Other Stories 

Author bio:

Paula Delgado-Kling holds degrees in comparative literature/French civilizations, international affairs, and creative writing from Brown University, Columbia University, and The New School, respectively. Leonor, for which she received two grants from the Canadian Council for the Arts, is her first book. Excerpts of this book have appeared in NarrativeThe Literary ReviewPacifica Literary Review, and Happano.org in Japan. Her work for the Mexican monthly news magazine Gatopardo was nominated for the Simon Bolivar Award, Colombia’s top journalism prize, and anthologized in Las Mejores Crónicas de Gatopardo (Random House Mondadori, 2006). Born in Bogota, Colombia and raised in Toronto, Canada, Delgado-Kling now resides in New York City. To learn more, please visit PaulaDelgadoKling.com.

Purchase links:

Amazon, Barnes & Noble, and Bookshop.org

About the Book

Title: Leonor: The Story of a Lost Childhood

Author: Paula Delgado-Kling

Release date: January 23, 2024

Publisher: OR Books

Price: $19.95 USD (paperback)

ISBN (paperback): 978-1682194478

Pages: 250